Olodo uprising: Ycee vs Peller. We created this

SO YCEE WENT ON A PODCAST RECENTLY AND SAID SOMETHING THAT SETS NIGERIAN SOCIAL MEDIA ON FIRE. AN OLODO UPRISING. HE SAID NIGERIA HAS STOPPED REWARDING INTELLIGENT, EDUCATED, AND THOUGHTFUL PEOPLE AND STARTED CROWNING CLOWNS. AND HE USED PELLER AS HIS EXAMPLE. AND IMMEDIATELY, THE INTERNET SPLITS INTO TWO. NOW WE HAVE TEAM YCEE. AND TEAM PELLER, AND THE ARGUMENT IS EVERYWHERE, ESPECIALLY ON TWITTER. BUT HERE'S THE THING. THIS CONVERSATION WAS NEVER REALLY ABOUT YCEE. OR PELLER. THOSE ARE JUST TWO NAMES ATTACHED TO A MUCH DEEPER, MUCH OLDER, AND MUCH MORE PAINFUL TRUTH ABOUT WHO SOCIETY. AND TODAY, WE ARE GOING TO FACE THAT TRUTH WITHOUT FLINCHING. SO LET ME PAINT YOU A PICTURE, AND I WANT YOU TO BE HONEST WITH YOURSELF AS I DO. NOW OPEN YOUR TIKTOK RIGHT NOW AND FIND A CREATOR WHO IS TEACHING YOU SOMETHING REAL, WHO IS BREAKING DOWN FINANCES, WHO IS EXPLAINING HISTORY, WHO IS BUILDING YOUR MINDSET. YOU KNOW, YOU TOOLS THAT YOU CAN ACTUALLY USE IN YOUR DAILY LIFE AND AND THEN CHECK THEIR TIKTOK LIVE. CHECK THEIR VIEW COUNTS. CHECK THEIR COMMENT SECTION. NOW FIND SOMEONE WHO IS WILLING TO COMPLETELY EMBARRASS THEMSELVES ON CAMERA. SOMEONE SHOUTING, SOMEONE DOING SOMETHING OUTRAGEOUS, SOMEONE CAUGHT IN DRAMA. SOMEONE MAKING YOU FEEL LIKE YOUR OWN LIFE IS SUDDENLY LESS CHAOTIC. CHECK THEIR LIVE NOW. YOU ALREADY ARE GOING TO SEE. BEING HONEST, YOU'LL SEE LIONS FLYING EVERYWHERE, GIFTS, UNIVERSES RAINING, GIFTS STACKING UP, YOU KNOW, SO FAST THE SCREEN CAN BARELY KEEP UP. AND 6 MONTHS LATER WHAT YOU'LL HEAR IS BREAKING NEWS. SO. PERSON JUST BOUGHT A HOUSE IN IKOYI. OR A CELEBRITY JUST GIFTED THEM A CAR. A POLITICIAN JUST YOU KNOW, SOMEWHERE. OR A RICH MAN JUST ADOPTED THEM AS HIS FAVOURITE PERSONALITY. MEANWHILE, THE PERSON TEACHING YOU SOMETHING REAL, SOMETHING YOU KNOW, TO HELP YOU BUILD YOUR LIFE, IS STILL JUMPING ON OKADA TO GET HOME, STILL CREATING JUST OF IT, STILL WONDERING WHY THEIR NUMBERS AREN'T MOVING, STILL BEING TOLD YOUR CONTENT IS GREAT BY PEOPLE WHO JUST WATCHED WITHOUT GIFTING, WITHOUT SHARING, OR WITHOUT DOING ANYTHING THAT ACTUALLY TRANSLATES TO SURVIVAL FOR THAT CREATOR. WE BUILD THIS. TO UNDERSTAND. WE BUILT THIS. BECAUSE THE TRUTH WE ALL DON'T WANT TO ACCEPT OR DON'T WANT TO SAY IS WE DON'T JUST TOLERATE CLOWNERY IN NIGERIA. WE FUND IT. WE ACTIVELY, CONSISTENTLY, AND ENTHUSIASTICALLY TAKE MONEY OUT OF OUR POCKETS AND PUT IT IN THE HANDS OF PEOPLE WILLING TO LOSE THEIR DIGNITY ON CAMERA. AND THEN WE TURN AROUND AND COMPLAIN ABOUT OLODO UPRISING THE HYPOCRISY OF THAT SHOULD KEEP YOU UP AT NIGHT. YOU CANNOT REWARD SOMETHING DAILY AND THEN ACT SHOCKED WHEN MORE PEOPLE SHOW UP TO PROVIDE IT. THAT'S NOT HOW MARKET WORKS. THAT'S NOT HOW HUMAN BEINGS WORK. IF YOU PAY A MAN HANDSOMELY TO DANCE LIKE A FOOL, DON'T BE SURPRISED WHEN HIS NEIGHBOUR STARTS PRACTICING. YCEE IS ACTUALLY RIGHT THAT SOMETHING IS DEEPLY WRONG. BUT HE'S POINTING AT THE SYMPTOM. THE DISEASE IS US. OUR ATTENTION, OUR GIFTS, OUR SHARES, OUR COMMENTS, OUR LIKES, OUR OBSESSION, YOU KNOW, WITH CONTENTS THAT COST US NOTHING TO CONSUME CREATOR EVERYTHING TO PRODUCE. NOW LET'S TALK ABOUT WHAT THIS IS ACTUALLY DOING TO US. BECAUSE THIS ISN'T AN ENTERTAINMENT CONVERSATION. CIVILIZATION CONVERSATION. WE HAVE YOUNG PEOPLE GROWING UP RIGHT NOW WATCHING THIS PLAY OUT IN REAL TIME. THEY ARE DOING THE MATH, AND THE MATH IS BRUTAL IN ITS CLARITY. NOW, GO TO SCHOOL, STUDY HARD, GET A DEGREE, ENTER A MARKET THAT DOESN'T HAVE ENOUGH JOBS, STRUGGLE FOR YEARS, MAYBE SUCCEED, MAYBE NOT. OR EMBARRASS YOURSELF ONLINE, BUILD A FOLLOWING, GET GIFTED, GET NOTICED BY CELEBRITIES, POLITICIANS AND RICH MEN, BUY CARS, BUY HOUSES, AND WIN. NOW, WHEN THOSE ARE THE TWO PERSON SEES CLEARLY IN FRONT OF THEM, AND ONE OF THEM CONSISTENTLY PRODUCES FAST MORE VISIBLE RESULTS, WHAT EXACTLY ARE WE EXPECTING THEM TO CHOOSE? AND THIS IS WHY EDUCATION IS LOSING ITS APPEAL. NOT JUST BECAUSE OF ASUU STRIKE I MEAN, THAT IS VERY REAL ISSUE TOO, BUT BECAUSE THE SOCIETY ITSELF HAS STOPPED MAKING A CONVINCING ARGUMENT FOR WHY EDUCATION ACTUALLY MATTERS WHEN THE PEOPLE WE CELEBRATE LOUDEST ARE THE ONES WHO NEEDED IT THE LEAST. WE ARE TELLING OUR CHILDREN SOMETHING, AND IF YOU ARE THINKING IT'S ANY DIFFERENT IN THE NORTH, THEN YOU HAVEN'T REALLY BEEN PAYING ATTENTION THE NORTH. LIKE, GO AND CHECK RIGHT NOW WHO HAS THE MOST FOLLOWERS AMONG NORTHERN NIGERIAN SOCIAL MEDIA PERSONALITIES. THE OVERWHELMING MAJORITY ARE NOT EDUCATORS, THEY ARE NOT FINANCIAL EXPERTS. THEY ARE NOT PEOPLE BUILDING ANYTHING THAT WILL OUTLAST THE NEXT CONTROVERSY. THEY ARE CLOWNS, AND I SAY THIS WORD NOT AS AN INSULT, BUT AS A JOB DESCRIPTION. PEOPLE WHOSE ENTIRE VALUE PROPOSITION IS DRAMA, SCANDAL, AND THE WILLINGNESS TO MAKE SPECTACLE OF THEMSELVES. ALL THE BIG MEN, ALL THE CELEBRITIES, AND ALL THE OPPORTUNITIES. WHILE SOMEONE SITTING CREATING CONTENT THAT COULD ACTUALLY CHANGE A YOUNG NORTHERN PERSON'S LIFE FINANCIALLY, MENTALLY, SPIRITUALLY, IS STRUGGLING TO HIT 1,000, 2,000 VIEWS. WE CHOSE THIS IN THE NORTH, IN THE SOUTH, EVERYWHERE. WE CHOSE THIS TOGETHER. NOW, I WANT TO BE VERY, VERY CLEAR ABOUT SOMETHING BECAUSE BALANCE MATTERS TO ME, AND LET THIS VIDEO BECOME AN ATTACK ON INDIVIDUALS. SO I HAVE NOTHING AGAINST PELLER, NOTHING AGAINST ANY ENTERTAINER. THEY DID NOT TRICK US, THEY DID NOT FORCE US. THEY LOOKED AT WHAT THE MARKET WAS SCREAMING FOR, THEY PROVIDED IT WITH EXCELLENCE, AND THEY WERE REWARDED. THAT IS NOT A CRIME. THAT IS LITERALLY HOW DEMAND AND SUPPLY ACTUALLY WORKS. THE PERSON SELLING US WHAT WE ARE ADDICTED TO IS NOT THE VILLAIN. ONES WHO CREATED THE ADDICTION IN THE FIRST PLACE. THE WAY I WON'T BLAME THE ENTERTAINERS, I ALSO WON'T ROMANTICISE SUFFERING. AN INTELLECTUAL CREATOR WHO IS STRUGGLING CREATOR IS THRIVING STORY OF INJUSTICE ALONE. IT IS ALSO A STORY, YOU KNOW, OF A PRODUCT THAT A MARKET HASN'T, YOU KNOW, FOUND COMPELLING ENOUGH YET. IF WE WANT SUBSTANCE TO WIN, WE HAVE TO MAKE SUBSTANCE AS ENGAGING, AS SHAREABLE, AS EMOTIONALLY GRIPPING AS ENTERTAINMENT. IT IS A REAL CHALLENGE, AND IT DESERVES A REAL, YOU KNOW, CONVERSATION AND ATTENTION. BUT HERE IS WHERE I LAND, THE PART I REALLY WANT YOU TO HEAR. THE OLODO UPRISING IS REAL. YCEE DIDN'T INVENT IT, HE JUST NAMED IT. AND NAMING IT MADE PEOPLE UNCOMFORTABLE BECAUSE DEEP DOWN, WE ALL KNOW IT'S TRUE. BUT IT'S NOT INEVITABLE, IT IS NOT PERMANENT. IT IS NOT SOME NATURAL LAW OF THE UNIVERSE THAT CLOWNERY MUST ALWAYS BEAT SUBSTANCE. IT IS A CHOICE, A COLLECTIVE, DAILY, RENEWABLE CHOICE THAT WE MAKE EVERY SINGLE TIME WE PICK UP OUR PHONES. EVERY TIME YOU SHARE AN EDUCATIONAL VIDEO, YOU VOTE FOR A DIFFERENT NIGERIA. EVERY TIME YOU GIFT A CREATOR WHO IS ACTUALLY BUILDING SOMETHING, YOU VOTE FOR A DIFFERENT NIGERIA. THE ALGORITHM FOLLOWS ATTENTION. ATTENTION FOLLOWS CULTURE. THIS THAT SHOULD GIVE YOU HOPE. CULTURE CAN BE CHANGED. NOT OVERNIGHT. NOT BY ONE VIDEO, BUT BY ENOUGH PEOPLE DECIDING CONSISTENTLY THAT THEY ARE WHAT THEY ACTUALLY WANT TO SEE MORE OF. WE CREATED THIS MESS TOGETHER. WE CAN CLEAN IT UP TOGETHER TOO. BUT ONLY IF WE ARE HONEST ENOUGH TO STOP POINTING AT THE CLOWNS AND START LOOKING AT THE MIRROR. BECAUSE THE OLODO UPRISING DIDN'T COME FROM NOWHERE. IT CAME FROM US. AND ONLY WE CAN END IT.