Let the games begin! I blame @JayJayy for making me obsessed with this sound😭😭😭 Anyways… @Tee’s Hair iced my head!

The video likely worked due to the creator's relatable expression of obsession with a trending sound and the direct, albeit brief, mention of a service provider, creating a subtle endorsement.

The creator starts by referencing a sound that has made them obsessed, attributing it to another user. They then mention that Tee's Hair provided a service to them, specifically 'icing their head'.