Okay, hi. So it's very important for me to take care of my hair before and after I put in a new set of braids.

@carlitalandrum

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SoundTikTok sound · Morning Bossa Nova

Promoted product

göt2b

Shop curl styling products from göt2b® designed to define, hydrate and enhance natural curls.

Why it worked

The video provides genuine, actionable value by solving a common pain point for people with braids—maintaining scalp and hair health—while seamlessly integrating the products as the solution.

Summary

The creator demonstrates her hair care routine for braids using three specific göt2b products. She shows the application of a detangler, edge gel, and hair spray oil to maintain her hair health.

Structure

1Introduction to braid hair care routine
2Application of detangler to natural hair
3Application of edge gel for finishing touches
4Application of hair spray oil to scalp
5Final reveal of braided hairstyle

Original caption

#got2bpartner A fresh set of braids is never complete without haircare! 🖤💛 Today I used @got2bUSA’s curled Detangler and Hair Spray Oil to nourish my curls and for my edges, slicked them back with their B&E Gel. I really liked using the hair spray oil because it made it super easy to get between all the parts without disturbing the neatness. The perfectionist in me is verrryyyyy pleased lol #braidstyles #braids #curlyhair

More from @carlitalandrum

Product placement

(a) göt2b curled Detangler: used to hydrate and detangle hair; (a) göt2b glued B&E Gel: used to style edges; (a) göt2b Hair Spray Oil: used to nourish scalp and hair. Removing these products would change the video as they are the central tools demonstrated for the hair care routine.

On-screen text

BRAID CARE with göt2b

Transcript

Okay, hi. So it's very important for me to take care of my hair before and after I put in a new set of braids. So today I'm using göt2b products. I went in with their detangler to add moisture and also avoid breakage. And after two days of braiding, it was time to do the finishing touches, one being my edges. I use their B&E gel to do that. And then I use their hair spray oil to get in the nooks and crannies and nourish my scalp. And that's how you take care of your hair, folks. Bye. Thanks for watching.

Replying to @M_Jay what do you think of this blue & white look? I had so much fu