@kornelijacollins — 9x breakout

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You speak English because it's the only language you know.

@kornelijacollins

211.9K followers · usually 2.2K views a post

Views

18.5K

Likes

961

Comments

Promoted product

Thirstee

Why it worked

The video uses a relatable and humorous premise about communication and perceived value, delivered with a confident and engaging tone. The unexpected twist in the anecdote creates intrigue and encourages sharing.

Summary

The creator shares a humorous anecdote about an agency reaching out for a brand collaboration, only to be met with a response that suggests a misunderstanding of their reach and value. She contrasts her own situation with a hypothetical one, highlighting the difference between speaking a language out of necessity versus choice.

Structure

1Introduction of the core message about language and understanding.
2Sharing an anecdote about a brand collaboration inquiry.
3Revealing the unexpected and dismissive response from the brand.
4Contrasting her own situation with the brand's perceived misunderstanding.
5Concluding with the statement "We are not the same."

Product placement

Thirstee (ACTS - creator's own brand, mentioned in bio as founder, implies it's a product she sells or runs, removing it would change her identity as founder of a brand) Dulcedo (APPEARS - email domain, likely an agency or management company, removing it does not change the video's content)

Original caption

When I saw this email I was shoooook. Social media has been my full-time job for about five years, but this was a first. An agency reached out because a brand had found me on Instagram ahead of their relaunch. They wanted to send me product. It felt like a natural fit, so my agent replied with a proposal for a paid campaign. It was a celebrity-backed brand I’d actually been excited about working with. They came back with this response: “The brand is seeing that their ads perform best when their creators don’t have an accent, so we appreciate you understanding!” Apparently my accent became a concern the moment budget entered the conversation. It wasn’t a concern when they reached out. #immigrantlife #croatiangirl #european #contentcreator #socialmedialife