POV: you're a brand working with an influencer with expensive rates

@reyes_cassie

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Selling · Agency / Service

The July Socialseen in 5 videos →https://thejulysocial.com ↗

Why it worked

The video uses a relatable 'POV' skit format to educate the audience on a common industry pain point, positioning the creator as an expert and justifying her professional value.

Summary

A creator acts out a negotiation between a brand and an influencer to explain why influencers charge high rates for content. The video justifies the cost by highlighting the value of usage rights, production savings, and exclusivity.

Structure

1Brand requests three videos for ads
2Influencer quotes a sample rate
3Brand questions the high cost
4Influencer explains the value of usage rights and production savings
5Influencer mentions exclusivity constraints
6Brand agrees to the terms

Product placement

Original caption

if you’re wondering why creators or influencers have these rates 😊🤳 #influencermarketing #marketingtips #socialmediaph #influencersinthewild

More from @reyes_cassie

Their other posts in the index, biggest breakout first.

The creator is promoting her own agency services, The July Social, by demonstrating her expertise in influencer marketing and contract negotiation.

On-screen text

POV: you're a brand working with an influencer with expensive rates brand influencer this is only a sample rate, it can vary depending on the influencer to be used disclaimer: this is only a sample scenario for brands that have a marketing budget for influencers prices between brands and influencers will still vary, of course! awkward laugh

Transcript

So we just need you to do three TikTok videos. Okay, and where would these be posted? We'll use it for all our ads, uh, Facebook and TikTok, Instagram, everywhere. And how long will you be running them? We'll be running it for about five to six months depending on the ad performance of the videos. Okay, I will have to send you my full breakdown, but we're looking at around $500 to start with. For three videos? Why does it cost so much? Well, you will be using my content for ads, right? And this would lead to sales for you. Now, let's say you only paid me $50 for a video, but you generated $10,000 from it. Doesn't it seem a bit unfair that my face, my creativity, the content I created, and the ideas in that video help you to generate that much sales? Well, yeah, but we still have to pay our other teams. Another thing is you're no longer going to pay for a full day shoot for your ads. The rent for the studio setup, the photographer, creative director, all of that will technically be me. I see, and we do save a lot from that already. And lastly, I will be tied to your brand for about five to six months. So that means the opportunity to work with other competing brands or indirect competitors would be lost for me until the end of the contract. Okay, I get it now.