Excuse me, sir. Is this your car?

@hardknocksbusiness

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Selling · Ecom Product

Toma https://www.toma.com ↗

Why it worked

The video uses a high-status, curiosity-driven hook (asking about a luxury car) to transition into a genuine, value-packed business interview, making the brand mention feel like a natural part of the conversation.

Summary

A creator interviews Manolo Vergara, co-founder of the Latin food brand Toma, about his entrepreneurial journey and lessons learned from his mother, Sofia Vergara. Manolo shares advice on overcoming the fear of starting a business, handling failure, and strategic growth.

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Original caption

“As Kim Kardashian would say…” 💅 I interviewed Manolo Vergara co-founder of Toma, and asked him what advice he would give entrepreneurs today that are scared to start. Since he grew up watching his mom Sofia Vergara build an incredible career in film, I also asked him what lessons he learned from watching her journey. Lastly, I asked him if he had to start over from ZERO today, what would he do differently? He broke down failure, building confidence before you feel ready, and the difference between building a $20M vs $100M business when it comes to retail. #toma #retailbusiness #foodbusiness #entrepreneur