This or That

@gilegg

1.1K followers · usually 1.6K views a post

Views

38.6K

Likes

1.3K

Comments

7

Shares

48

SoundTikTok sound · original sound - gilegg

Promoted product

Hermès Kelly's

Why it worked

The video leverages a popular "This or That" format applied to a highly desirable luxury product, creating engagement through viewer participation and aspirational content.

Summary

The creator presents a "This or That" style comparison of various Hermès Kelly bag models. They choose their preferred bag from each pairing, showcasing different styles and sizes.

Structure

1Introduction of "This or That" Hermès Kelly's
2Kelly Elan vs. Kelly Cut
3Kelly Pochette vs. Mini Kelly
4Kelly Danse vs. Kelly Dépêches
5Kelly Messenger vs. Kelly Jump
6

Original caption

This or That - Hermés Kelly Making me choose between my favorite Kellys… that’s just mean 🥹🫣 [Hermès Kelly, Kelly Elan, Kelly Cut, Kelly Pochette, Mini Kelly, Kelly To Go, Kelly Longue, luxury bags, Hermès collector, bag lover, luxury fashion, Kelly comparison]

More from @gilegg

Product placement

Hermès Kelly's (luxury handbags, ACTS - shown and discussed as distinct models, removing them would change the video content), Hermès (luxury handbag brand, APPEARS - brand name on bags, removing it would not change the video content)

On-screen text

This or That Hermès Kelly's Kelly Elan Kelly Cut Kelly Pochette Mini Kelly Kelly Danse Kelly Dépêches Kelly Messenger Kelly Jump So Kelly Kelly Maxi Kelly to Go Kelly Moove Kelly Longue Kelly Ado

Transcript

Kelly Elan or Kelly Cut Kelly Elan Kelly Pochette or Mini Kelly Kelly Pochette Kelly Danse or Kelly Dépêches I feel like I would say Kelly Danse more Kelly Messenger or Kelly Jump None I'll say the messenger So Kelly or the Kelly Maxi Kelly Maxi I love it Kelly to Go or Kelly Moove Kelly to Go Kelly Longue or Kelly Ado Kelly Longue

This or That - Hermès Limited Edition Nothing tests your morals quite like two