You're confused. I was also confused

@kristingl

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Promoted product

Dear Klairs EGF Serum

The highly concentrated Midnight Blue Youth Activating Drop adds radiance and luminosity to the skin to substantially improve the complexion and stimulates the skin to encourage a youthful appearance. It also accelerates the skin’s renewal process, which helps to improve elasiticity, appearance of pigmentation and fine lines.

3 videos

Why it worked

The video addresses a common point of confusion for consumers trying to differentiate between similar products from the same brand. By directly comparing two EGF serums and detailing their specific differences in texture and ingredients, it provides valuable, actionable information that likely resonated with viewers interested in skincare.

Summary

The creator compares two Dear Klairs EGF serums, highlighting their differences in texture, ingredient concentration, and focus. While both are presented as good options, the creator expresses a preference for one over the other.

Structure

1Introduction and confusion about two EGF serums
2Comparing texture and appearance
3Discussing ingredient differences (EGF concentration, exfoliating acid, hyaluronic acid)

Original caption

I was just as confused as you are because what are the differences between these two EGF serums??? #kbeauty #koreanskincare #dearklairs #egf #antiaging @dear, Klairs

More from @kristingl

Product placement

dear, Klairs (brand) - appears on bottles and is spoken. It is a skincare brand. It acts as the subject of the video, as the creator is comparing two of their products. Removing the brand name would change the video's focus. Dear Klairs EGF Serum (product) - appears on bottles and is spoken. It is a skincare serum. It acts as the subject of the video, as the creator is comparing two of their products. Removing the product name would change the video's focus. Dear Klairs Blue EGF Serum (product) - appears on bottle and is spoken. It is a skincare serum. It acts as the subject of the video, as the creator is comparing two of their products. Removing the product name would change the video's focus.

On-screen text

You're confused. I was also confused because dear klairs has two EGF serums, to be honest, like I didn't think they were that different, but they actually are. So starting with the obvious differences, the blue EGF serum in the dark bottle, the texture is significantly thinner, so it literally is like water. It's like a toner versus the one in the transparent blue bottle. It is. First of all, it's not strikingly blue, and then also, you could see it's more of a, hyaluronic acid serum texture. So other differences are that I'm pretty sure that this one has more EGF This is 10ppm They don't disclose the concentration of this one, but given where it is on the ingredient list, I can infer that it is much lower. This one also has a very gentle exfoliating acid towards the bottom of the ingredient list. I wouldn't call this a exfoliating serum, but it is in there. and this one also has hyaluronic acid. the one in the dark bottle has a significantly shorter ingredient list, really just focusing on EGF While this one is more focused on hydration. Both are really great options, but obviously I am partial to this one.

Transcript

You're confused. I was also confused because dear klairs has two EGF serums, to be honest, like I didn't think they were that different, but they actually are. So starting with the obvious differences, the blue EGF serum in the dark bottle, the texture is significantly thinner, so it literally is like water. It's like a toner versus the one in the transparent blue bottle. It is. First of all, it's not strikingly blue, and then also, you could see it's more of a, hyaluronic acid serum texture. So other differences are that I'm pretty sure that this one has more EGF. This is 10ppm. They don't disclose the concentration of this one, but given where it is on the ingredient list, I can infer that it is much lower. This one also has a very gentle exfoliating acid towards the bottom of the ingredient list. I wouldn't call this a exfoliating serum, but it is in there. and this one also has hyaluronic acid. the one in the dark bottle has a significantly shorter ingredient list, really just focusing on EGF. While this one is more focused on hydration. Both are really great options, but obviously I am partial to this one.