So it's a cookie, but it's a s'more, but it's a pie.

@s_johnson_voiceovers

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SoundTikTok sound · original sound - s_johnson_voiceovers

Promoted product

S'mores Mini Pies

This Chocolate Chip Cookie Dough S’mores Pies recipe combines layers of graham crackers, toasty marshmallows, melted chocolate and a tasty cookie topper!

Why it worked

The video likely performed well due to its satisfying visual of creating a decadent dessert, the relatable "fat boy sh*t" humor, and the appeal of combining popular treats like s'mores, cookies, and pies into one indulgent item.

Summary

The creator demonstrates how to make s'mores mini pies with a chocolate chip cookie crust. They assemble the pies with graham cracker crusts, chocolate, marshmallows, and cookie dough, then air fry them and enjoy the final product.

Structure

1Introduce the concept of s'mores mini pies
2Assemble the pie with graham cracker crust, chocolate, and marshmallows
3Add cookie dough as the top crust
4Air fry the mini pies

Original caption

S’mores Mini Pies with a Chocolate Chip Cookie Top are about to ruin every other dessert for you 🔥🍫 @The Food Guy We took everything you love about s’mores and stuffed it into a mini pie, then topped the whole thing off with a thick chocolate chip cookie crust. Gooey marshmallow, melted chocolate, graham cracker crunch, and warm cookie on top. This is not a snack, this is a lifestyle. Insanely indulgent. Insanely delicious. Make these once and you’ll understand why we don’t share. Would you eat this for breakfast, lunch, or dinner? Be honest 👇 #snacks #food #sweets #dessert #easy

More from @s_johnson_voiceovers

Product placement

The video features Keebler Graham Cracker Mini Pie Crusts, Hershey's milk chocolate bars, Jet-Puffed Jumbo marshmallows, and Baker's Brown Butter Chocolate Chunk cookie dough. The creator uses these ingredients to assemble and bake the mini pies.

On-screen text

Graham Cracker Mini Pie Crusts

Transcript

So it's a cookie, but it's a s'more, but it's a pie. Fat boy sh*t, do this. We're starting off these little Graham Cracker Mini Pie Crusts. The type like, small sh*t, cute, small sh*t are cute. And speaking of chocolate... Story of my life, I got these little bitty Hershey bars here. I am only making one, because I cannot trust myself to be responsible enough to do only eat one. My thick-bodied a** got the big, thick marshmallows. I realized he used mini marshmallows, so I'm gonna get like five pieces. And get this get the f*ck off. Get the f*ck off. Next, we've got the cookie dough up, going to get enough of it to cover the rim, the top of this pie crust, your cookie dough, mash it into what's going to be the top crust. That's close, that's fine. That's fine. At big back university. University, things keep getting worse. And I assume that we try to maybe crimp edges, a little bit seal. So that's what I'm attempting right here. I'm gonna do a little bit of that. And this is what we're left with right here. Air fry at 350 degrees until the top is cooked. Stand by. The final product. For the hell of it. Everything to do, it delivers chocolatey, creamy, crumbly, and so crispy. And so many elements, from the cookie cracker. And the chocolate bar, double creamy, melty melting the marshmallow and chocolate. Come with the calories, so I do not give a f*ck right now. Have a good a** day.