NEW! Smores Cookie at Costco!

@discover.costco

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SoundTikTok sound · original sound - discover.costco

Promoted product

s'mores cookies

4 videos4 creators

Why it worked

The video taps into the popular "Costco finds" trend and highlights a new, indulgent food item. The visual appeal of the gooey, marshmallow-filled cookie and the creator's enthusiastic description create immediate desire and shareability.

Summary

The video showcases new S'mores Cookies available at Costco's bakery. The creator highlights the cookie's ingredients including marshmallows, chocolate chunks, and graham crackers, and shares that they taste amazing on their own or when briefly air-fried.

Structure

1Introduction of new S'mores Cookies at Costco
2Showing the box of cookies
3Breaking open a cookie to show ingredients
4Describing the taste and texture
5

Original caption

Smores cookies are now at the Costco bakery and they are AMAZING #costco #costcofinds #costcohaul #smorescookies #cookies

More from @discover.costco

Product placement

Costco: APPEARS - a store where the cookies are sold. Removing it would change what happens in the video because the cookies are explicitly stated to be from Costco. Costco Bakery: APPEARS - the specific department within Costco where the cookies are sold. Removing it would change what happens in the video because the cookies are explicitly stated to be from the Costco Bakery.

On-screen text

NEW! Smores Cookie at Costco!

Transcript

You guys, the Costco bakery just rolled out all new s'mores cookies and you already know I had to buy a box. The cookies have marshmallows, milk chocolate chunks and graham crackers. Tasted amazing on their own and I also tossed them in the air fryer for a couple seconds and that was also so good and gooey.