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HOW CHARLI XCX'S BRAT ALBUM WAS DESIGNED
@luxeminds
7.6K followers · usually 3.2K views a post
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397.4K
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40.8K
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Why it worked
The video likely resonated because it offered a behind-the-scenes look at the creative process of a popular artist's album design, appealing to fans interested in graphic design and music.
Summary
The video shows a presentation on how Charli XCX's "Brat" album was designed. The presenter discusses the process of gathering visual inspiration, focusing on elements like color, typography, and materiality, to create the album's aesthetic.
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Transcript, structure and on-screen text
5 beats, a 372-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Brent David Freaney is the founder and principal of New York–based creative agency Special Offer, Inc. His work spans art direction, brand identity, campaigns, publications, live media, and album packaging. In addition to his work with his studio, he is currently the Global Art Director for i-D magazine, collaborating with world-renowned talent to develop visual systems across print, screen, and space. In 2025, he received a Grammy Award for Best Recording Package. Brent shares how he approaches design work that spans albums, magazines, live media, and screens. Showcasing Charli XCX’s album cover for BRAT. #brat #design #figma #config
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