HOW CHARLI XCX'S BRAT ALBUM WAS DESIGNED

So it's already going through and I started pulling things that I found in my library, colors, anything that was green, I sort of pulled in. I was like, this is the most beautiful thing I've ever seen in my entire life. What do I do with it? I took a photo of it. I started thinking about this is like my dog's pet store. Um, I started thinking about other album artworks or other things that are in this world that were type only and and how they could hold, you know, how could they be iconic or kind of be descriptive. I like these green pants. I'm like, my team Rose made. This was a water bottle design that I made about Whitney Houston a couple of years prior. So, you know, you can kind of see that I was just kind of pulling in any single thing that I felt could somehow be in the world of brat. There's a lot of stuff here. This is my favorite thing that made the thing. And then I don't know how it made it do this, but it's there. So, um, and then I started thinking about, like, the different systems, typography, a lot of just materiality things, just anything that I could feel that could be like in the brat universe, whether it made sense for me or not, or whether it was pertinent to my role as the designer of this thing or not. And then we started just kind of going through and deciding, like, what should this look like and what is the typography and what is the color and what is the capitalization and what's the spacing and what's the kerning and what's the size and what's the composition and what what makes us feel, what what like brings through it, you know, and the difference between, you know, the darker ones and the lighter ones, what is the tone we wanted to feel, how like special, how like, you know, the never-ending task of, you know, the different, like, the darker ones and the lighter ones, what is the tone we wanted to feel, how like special, how like, you know, the never-ending task of