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All breakouts
12.3Talking HeadProblem Callout hook
Hook
ALRIGHT, SO YOUR TOTAL DIDN'T COME OUT TO $40.
@tfashionmart
106.4K followers · usually 1.1K views a post
Views
13.5K
Likes
529
Comments
9
Shares
11
Why it worked
The video uses a relatable, humorous customer service interaction to showcase the store's products in a natural, non-intrusive way.
Summary
A store employee jokingly tells a customer they didn't reach the $40 total, then asks if they qualify for a 'cutie discount' before checking the items and raising the price to $45. The video highlights the store's inventory of hats and apparel.
Structure
- 1Employee addresses customer about total
- 2Employee asks about a cutie discount
- 3Employee checks inventory
- 4Employee updates total to $45
Product placement
The video takes place in T Fashion Mart, showcasing their branded hats and apparel.
On-screen text
ALRIGHT, SO YOUR TOTAL DIDN'T COME OUT TO $40.
YOU GOT A CUTIE DISCOUNT OR NAH?
HOLD ON, LET ME CHECK.
THAT'S GONNA BE $45.
Original caption
Cutie discount for cuties #Cholo #Ese #Foo #internationalshipping #chicanostyle
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