Why it worked
The video uses a relatable 'day in the life' format, showcasing a consistent aesthetic and routine that appeals to viewers interested in skincare and lifestyle content. The use of popular Korean skincare brands and a discount code further enhances its appeal and potential for virality.
Summary
This video follows a creator through her morning and evening routine, showcasing her skincare and hair care products. It begins with her waking up, going through her shower and skincare routine, and ends with her getting ready for bed.