Forget about black brown or blue liner

The video leverages a common makeup application (eyeliner) and offers a less common, yet appealing, color alternative. The visual demonstration and personal endorsement create an aspirational and relatable appeal for makeup enthusiasts.

The creator demonstrates a burgundy eyeliner from Sephora Collection, suggesting it as an alternative to traditional black, brown, or blue eyeliners. She shows the product and expresses her love for the color.

Sephora collection eyeliner: ACTS - it is shown and discussed as a product for sale. Removing it would change the video's focus. Sephora AUS + NZ: APPEARS - it is a retailer watermark/tag. Removing it would not change what happens in the video. Sephora Collection: APPEARS - it is a brand name on the eyeliner. Removing it would not change what happens in the video.