Forget about black brown or blue liner

The video leverages a common makeup application (eyeliner) and offers a less common, yet appealing, color alternative. The visual demonstration and personal endorsement create an aspirational and relatable appeal for makeup enthusiasts.

The creator demonstrates a burgundy eyeliner from Sephora Collection, suggesting it as an alternative to traditional black, brown, or blue eyeliners. She shows the product and expresses her love for the color.