apparently

@mafeanzures

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

NYX Epic Wear Liner Stick

Why it worked

The video taps into a common beauty hack trend by suggesting a less conventional color for eyeliner. The creator's personal experimentation and relatable "I just got to ULTA" narrative make the content engaging and encourage viewers to try the trend themselves.

Summary

The creator explores the idea of using red eyeliner to make hazel eyes pop more, despite usually using black or brown. She visits Ulta to find a red eyeliner and tests out the NYX Epic Wear Liner Stick in the shade 'Joy Ride'.

Structure

1Introduction to the red eyeliner theory
2Visit to Ulta to find a red eyeliner
3Testing the eyeliner on hand
4Trying the eyeliner in the shade 'Joy Ride'
5Concluding the shopping trip

Original caption

testing the red eyeliner theory ✨💄 #Eyeliner #hazeleyes #browneyes #redliner #redeyeliner

More from @mafeanzures

Product placement

ULTA: ACTS - a store where makeup is sold. Removing it would change what happens in the video. NYX: APPEARS - brand name on eyeliner pencils. Removing it would not change what happens in the video. NYX Epic Ink Liner: ACTS - eyeliner pencil used to test a makeup look. Removing it would change what happens in the video. NYX Epic Wear Liquid Liner: ACTS - eyeliner pencil used to test a makeup look. Removing it would change what happens in the video. NYX Epic Wear Liner Stick: ACTS - eyeliner pencil used to test a makeup look. Removing it would change what happens in the video.

On-screen text

apparently brown hazel eyes using red eyeliner how it's gonna look and apparently red pop more your eyes used a in my life maybe it looks good with my hair I just got to ULTA look for: a good RED EYELINER together the best option gonna be I've heard really good so pretty this is the one I'm gonna try it's not as bright it's more like: burgundy LET'S TRY successful I found: -hair conditioner eyeliner the same color my eyeliner this is: waterproof 18 hour cream gel liner joy ride

Transcript

apparently brown hazel eyes using red eyeliner how it's gonna look and apparently red pop more your eyes used a in my life maybe it looks good with my hair I just got to ULTA look for: a good RED EYELINER together the best option gonna be I've heard really good so pretty this is the one I'm gonna try it's not as bright it's more like: burgundy LET'S TRY successful I found: -hair conditioner eyeliner the same color my eyeliner this is: waterproof 18 hour cream gel liner in the shade joy ride Now I just have to do my makeup and try it out.