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90.8Talking HeadOther hookConsumer Apps
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APPLE FOR THE
@jawortech
10.0K followers · usually 1.5K views a post
Views
125.5K
Likes
7.2K
Comments
312
Shares
65
Why it worked
The video likely performed well due to its relatable topic of phone durability and the creator's exaggerated, humorous reaction to a damaged new phone. The inclusion of a second creator's story adds an element of surprise and absurdity, keeping viewers engaged.
Summary
The creator criticizes Apple for making fragile phones, showing a damaged iPhone 17 Pro Max that is only two days old. He then recounts a story from another creator who claims to have broken their phone in the bathroom, attributing the damage to a series of unfortunate events.
Structure
- 1Criticism of Apple's phone durability
- 2Story of a damaged iPhone 17 Pro Max
- 3Anecdote about another creator's phone mishaps
- 4Comparison to the creator's own durable iPhone
Product placement
The video features an iPhone 17 Pro Max which is the subject of the creator's frustration regarding its perceived fragility. The creator also mentions owning an aluminum iPhone 15 that has remained unscratched.
On-screen text
APPLE FOR THE
APPLE FOR THE
LOVE OF GOD
STOP MAKING PHONES
THIS POOR THING
NEVER STOOD A
IT'S ONLY TWO
IT'S ONLY TWO.
CARTER,
DON'T EVEN BEGIN
TO TRY AND
THIS IS ALL
YOU. HOW IN
THE HELL DO
YOU MANAGE TO
DO THAT IN
TWO DAYS?
IT'S ONLY TWO
TO REMIND YOU
GUYS THAT HE
OF THING ALL
THE TIME.
HE POSTED THAT
HE COMPLETELY SHATTERED
HIS SCREEN AFTER
TWO WEEKS.
HE ALWAYS HAS
SCRATCHES ALL OVER
HIS SCREEN.
HE GOT SOAP
PHONE SOMEHOW.
AND HE'S PURCHASED
20,000 PAIRS OF
AIRPODS CAUSE HE
KEEPS LOSING THEM.
AND I'D LIKE
TO THE ABSOLUTELY
ABSURD STORY HE
GIVES ON HOW
THIS HAPPENED.
MY PHONE ON
BATHROOM FLOOR. MISTAKEN.
A SECOND BEFORE
WHICH ALLOWED TIME
TO DROP ON
FOR A TOWEL
FOCUS UP WAIT
LOOKING FOR IT
TOWEL AND HEAR.
NOBODY ELSE HAS
THIS PROBLEM,
I'VE HAD MY
ALUMINUM IPHONE 15
AND A HALF
AND THERE IS
NOT A SCRATCH ON IT
Original caption
CarterPCs Has A Problem… #techtok #Tech #carterpcs
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