things I’ve been called ever since I started this

@martori.studio

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Selling · Agency / Service

web development services

Why it worked

The video uses a highly vulnerable, emotionally charged hook to build rapport and trust before pivoting to a low-friction, high-value offer that directly addresses the needs of the target audience (new business owners).

Summary

The video displays a list of negative labels the creator has been called while building their business. It concludes with an offer to build a free 3-page website for new business owners who DM the creator.

Structure

1List of negative labels
2Encouragement to ignore noise
3Offer of free web development services
4Call to action via DM

Product placement

The creator offers a free 3-page website build in the caption.

Call to action

DM me and ill build you a 3 page site for free.

On-screen text

Drug addict Insecure Little boy Manic Bipolar Loser (biggest loser ever and everyone in my life knows it) Psychopath Mentally unstable Useless Belong in a psych ward Insane A failure Pussy Weak Soft things I’ve been called ever since I started this

Original caption

Things I’ve been called ever since I started this. Swing your sword. Don’t let the outside noise get to you. If you are a new business owner, I have a proposition for you. DM me and ill build you a 3 page site for free. I want to help you as much as I can. We are all in this together. Thanks so much for your support everyone. #startupjourney #founderlife #aistartup #techforgood #claude