SubStox.com

@substox

31.1K followers · usually 25.5K views a post

Views

153.7K

Likes

16.5K

Comments

53

Shares

1.1K

SoundTikTok sound · original sound - daenxry

Promoted product

SubStox.comsubstox.com

Search any brand, public or private, and Substox shows you its ticker, its owner, and the stocks that give you exposure to it.

4 videos

Why it worked

The video leverages the authority and scale of BlackRock, a globally recognized financial institution, to lend credibility to the message about the importance of investing. The use of data and a prominent figure like Larry Fink makes the content informative and potentially persuasive.

Summary

The video highlights BlackRock as a massive financial institution, showing its assets, ownership stakes, and growth since its IPO. It features Larry Fink, CEO of BlackRock, discussing the importance of investing for economic success.

Structure

1Introduction to BlackRock's scale
2Visuals of BlackRock's presence
3Graph showing BlackRock's performance
4

Original caption

$14 Trillion in Assets… #blackrock #asset

More from @substox

Product placement

BlackRock: (a) it ACTS - it is a financial giant that manages over $9 trillion in assets, and its ownership stake in most S&P 500 companies is shown. The video shows its building and a graph of its total return since IPO. (b) it merely APPEARS - its name is on a sign on a building and on a conference backdrop. Removing these would not change what happens in the video.

On-screen text

SubStox.com BlackRock BlackRock BlackRock BlackRock 5% or more BlackRock's ownership stake in most S&P 500 companies BlackRock Total return since BlackRock's IPO BlackRock U.S. Asset Manager S&P 500 Oct. 1, 1999 7,539% 869% 341% LARRY FINK CEO OF BLACKROCK GLOBAL CONFERENCE MILKEN INSTITUTE SubStox.com

Transcript

BlackRock BlackRock BlackRock BlackRock 5% or more BlackRock's ownership stake in most S&P 500 companies BlackRock Total return since BlackRock's IPO BlackRock U.S. Asset Manager S&P 500 Oct. 1, 1999 7,539% 869% 341% LARRY FINK CEO OF BLACKROCK GLOBAL CONFERENCE MILKEN INSTITUTE Having your money in a bank account is one of the worst financial decisions of a lifetime. And so try to get more and more people to grow with our country and to invest side by side. That is the only way we are going to broaden economic success.