"nothing works on my thick curly hair" okay let me show you something..

@julianaathoughts

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Promoted product

Shark Glossi 2-in-1

Discover the Shark Glossi™ hair dryer brush. A 2-in-1 blow out brush that smooths, dries, and volumizes for fast, glossy blowouts with no heat damage.

5 videos

Why it worked

The video effectively addresses a common pain point for people with thick, curly hair by showcasing a product that delivers a desirable transformation. The "before and after" comparison is visually compelling, and the creator's personal testimonial adds authenticity, making the promotion feel like a helpful recommendation rather than a hard sell.

Summary

The creator demonstrates a hair styling tool, the Shark GLOssi 2-in-1, on her thick curly hair. She shows how it can achieve a salon blowout look from home, highlighting the difference it makes compared to her natural curls.

Structure

1Introduces the problem of thick curly hair being difficult to style.
2Introduces the Shark GLOssi 2-in-1 as a solution.
3Demonstrates the tool styling one side of her hair.

Original caption

Thick curly hair girls, you’re welcome ✨ #DealsForYouDays #SharkGlossi2in1 #SharkGlossiReview #SharkGlossiBlowout #curlyhairblowout

More from @julianaathoughts

Product placement

Shark GLOssi 2-in-1 (acts: it is a hair styling tool that the creator uses to style her hair, demonstrating its function and effectiveness. Removing it would change what happens in the video). Shark GLOssi Blowout (acts: it is a hair styling tool that the creator uses to style her hair, demonstrating its function and effectiveness. Removing it would change what happens in the video). Shark GLOssiReview (acts: it is a hair styling tool that the creator uses to style her hair, demonstrating its function and effectiveness. Removing it would change what happens in the video).

Call to action

check out the link down below

On-screen text

nothing works on my thick curly hair okay let me show you something..

Transcript

nothing works on my thick curly hair okay let me show you something.. look how good that bounce is. no, it's not. I'm literally gonna show you how good this is especially if you have curly hair like I do and struggle with frizz as soon as you're done drying your hair. look at the difference. I'm getting that salon blowout look, literally from the comfort of my own home in my pajamas. It's actually crazy. But like, look at the difference. I have extremely curly hair and this looks so good. It's like you can do dry or wet hair depending on when you're watching this, you probably can get it for a really crazy price right now. So check the link down below so you can check it out in real time.