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Someone at Nello is about to get FIRED... because why is their new energy drink listed at THAT price?

@julianaathoughts

5.5K followers · usually 617 views a post

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Selling · Other Product

Nello Energyseen in 2 videos →

Why it worked

The video uses a relatable hook of shock and surprise regarding a product's price, combined with highlighting desirable product attributes (low calorie, clean ingredients) and creating urgency (limited drop, selling out fast).

Summary

The creator expresses shock at the initial price listed for a new Nello Energy drink, questioning if someone is about to be fired. They then highlight the drink's low calorie and sugar content, natural ingredients, and limited availability, suggesting it will sell out quickly.

Structure

1Shocked by initial price
2Introduces Nello Energy drink
3Highlights low calorie/sugar and clean ingredients
4Mentions limited drop and expected sell-out

Product placement

Nello Energy (energy drink): ACTS - The creator is holding and discussing the Nello Energy drink, highlighting its low calorie and sugar content, and mentioning it's a limited drop. Removing it would change the video's focus. Nello (brand): ACTS - The brand name is on the energy drink can and mentioned in the on-screen text and spoken dialogue. Removing it would change the video's focus.

On-screen text

Someone at Nello is about to get FIRED... because why is their new energy drink listed at THAT price? **If you clicked the cart and almost had a heart attack 😂 don’t worry! Nello Energy 🍏⚡ launches today, so the real price will update once it’s officially live! #nello #nellonewarrivals #nelloenergy**

Original caption

If you clicked the cart and almost had a heart attack 😂 don’t worry! Nello Energy 🍏⚡ launches today, so the real price will update once it’s officially live! #nello #nellonewarrivals #nelloenergy