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4.5Talking HeadProblem Callout hookLifestyle
Hook
Someone at Nello is about to get FIRED... because why is their new energy drink listed at THAT price?
@julianaathoughts
5.5K followers · usually 694 views a post
Views
2.8K
Likes
22
Comments
4
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0
Why it worked
The video uses a relatable hook of shock and surprise regarding a product's price, combined with highlighting desirable product attributes (low calorie, clean ingredients) and creating urgency (limited drop, selling out fast).
Summary
The creator expresses shock at the initial price listed for a new Nello Energy drink, questioning if someone is about to be fired. They then highlight the drink's low calorie and sugar content, natural ingredients, and limited availability, suggesting it will sell out quickly.
Structure
- 1Shocked by initial price
- 2Introduces Nello Energy drink
- 3Highlights low calorie/sugar and clean ingredients
- 4
Original caption
If you clicked the cart and almost had a heart attack 😂 don’t worry! Nello Energy 🍏⚡ launches today, so the real price will update once it’s officially live! #nello #nellonewarrivals #nelloenergy
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