Why it worked
The video taps into a common curiosity about creator earnings, providing a transparent and relatable breakdown of income across different platforms. The creator's honesty about low earnings on some platforms and the clear presentation of data make it engaging and shareable.
Summary
The creator breaks down their earnings from social media over the past 2.5 months, revealing earnings of £0 from Instagram despite 7.8 million views, £144 from Facebook for 2.2 million views, and £225 from TikTok for 663,000 views. They conclude that in total they earned £369 from approximately 9 million views across all platforms, emphasizing that views, not followers, equate to income and that earnings can be inconsistent.