who lives here?

@stackconsanti

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SoundTikTok sound · original sound - blurrcskiii

Promoted product

Lumi

Entiende tu e-commerce como nunca. Lumi es la IA de Tiendanube que convierte los datos de tu tienda en decisiones inteligentes, sin hojas de cálculo y sin perder tiempo.

3 videos2 creators

Why it worked

The video uses a 'main character' moment of urban mischief to demonstrate a product's capability in a way that feels like a real-world experiment rather than an ad.

Summary

A person records themselves using a smartphone app to change the color of lights in a high-rise apartment building from the street level. The video highlights the app's ability to control smart lighting remotely.

Structure

1User points camera at a high-rise building
2User opens a lighting control app on their phone
3User changes the color of the lights in a specific apartment
4User expresses admiration for the apartment

Original caption

#kansascity #worldcup #smma #marketing

More from @stackconsanti

Product placement

The Lumi smart lighting app is shown being used on a smartphone to change the color of the lights in the building.

On-screen text

who lives here?

Transcript

who lives here? Bro, whose apartment is that, bro? It's lowkey, lowkey tough. It's lowkey crazy. I actually don't know whose apartment that is. Um, it's looking really nice. I think I'd be nice to live there. Pretty cool.