Why it worked
The video uses a highly relatable 'POV' hook that taps into the shared anxiety and relief of university students, making it extremely shareable within that demographic.
Summary
A student celebrates passing their university degree after narrowly avoiding failure. The video shows the student dancing and celebrating at a graduation event.
Structure
- 1Student looks relieved at graduation
- 2Student dances with friends
- 3Celebratory atmosphere at the event
On-screen text
POV: your final grade for uni is 39% and they round it up to a 3rd