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328Silent UGCBefore / After hook
Hook
Turned down MIT to go to Harvard because I know I am???
@racheledawn
2.4K followers · usually 1.2K views a post
Views
481.9K
Likes
57.1K
Comments
45
Shares
304
Why it worked
The video leverages a relatable and slightly controversial 'flex' about elite university choices, which triggers high engagement through comments and shares.
Summary
A student dances at a college event while wearing a Harvard shirt. The video uses a humorous caption to joke about her choice of university.
Structure
- 1Student dancing at a college event
- 2Text overlay highlighting the choice between MIT and Harvard
- 3Humorous caption about self-perception
On-screen text
Turned down MIT to go to Harvard because I know I am???
Original caption
Like i know i am??? Creds @oprahnkera #harvard #mit #college #fyp #viral
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