"this Korean skincare thing is probably a waste of money and time..

@akmerimaerinmarie

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SoundTikTok sound · original sound - kitsch.fx

Promoted product

NIDA Youthful Formula Cream

2 videos

Why it worked

The video taps into a common sentiment of skepticism towards skincare routines, making the creator's eventual positive experience with a specific product relatable and aspirational. The 'proven wrong' narrative creates a satisfying resolution.

Summary

The creator initially expresses skepticism about Korean skincare, considering it a waste of time and money and contemplating Botox. However, after using the NIDA Youthful Formula cream, she acknowledges she was proven wrong and is happy with her progress.

Structure

1Skepticism about Korean skincare
2Considering Botox
3Using NIDA Youthful Formula cream
4Acknowledging being proven wrong
5

Original caption

My journey has had it’s ups and downs but safe to say I’m happy with how far I’ve come 🥹 and the NIDA Youthful Formula cream has been a huge part of it, gotta give credit where credit is due 🩵 #antiaging #slayyyter #kbeauty #nida #GlowUp

More from @akmerimaerinmarie

Product placement

NIDA Youthful Formula cream ACTS - it is applied to the face and the creator states it has been a huge part of her journey and happy with how far she has come. Removing it would change the video's narrative and implied results.