skincare hitting so hard I'm throwing my foundation away

@akmerimaerinmarie

12.1K followers · usually 13.1K views a post

Views

76.3K

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3.5K

Comments

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141

SoundTikTok sound · full version on my youtube

Promoted product

Nida

Experience exceptional results with NIDA's advanced Korean derma solutions. Clinically inspired skincare targeting sensitive, dry, and aging skin for a healthy glow.

8 videos2 creators

Why it worked

The video taps into the popular 'clean girl aesthetic' and the desire for natural, glowing skin, positioning skincare as a superior alternative to heavy makeup. The direct implication that the featured products are the key to this desirable outcome makes it highly relatable and aspirational.

Summary

The creator shows off her glowing skin, attributing it to her skincare routine. She holds up two NIDA skincare products, implying they are responsible for her desired 'glow up' and that she no longer needs foundation.

Structure

1Showcases glowing skin
2States foundation is no longer needed
3Holds up NIDA skincare products
4

Original caption

#kbeauty #antiaging #GlowUp #nida #retinal

More from @akmerimaerinmarie

Product placement

NIDA Ultimate Moisturizing Cream: Acts - it is a skincare product that the creator is holding and implies is responsible for her glowing skin. Removing it would change the context of the video. NIDA Revive Eye Cream: Acts - it is a skincare product that the creator is holding and implies is responsible for her glowing skin. Removing it would change the context of the video.