Why it worked
The video taps into the popular 'clean girl aesthetic' and the desire for natural, glowing skin, positioning skincare as a superior alternative to heavy makeup. The direct implication that the featured products are the key to this desirable outcome makes it highly relatable and aspirational.
Summary
The creator shows off her glowing skin, attributing it to her skincare routine. She holds up two NIDA skincare products, implying they are responsible for her desired 'glow up' and that she no longer needs foundation.