I'm 42

@lizzie_santos88

1.5K followers · usually 464 views a post

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Noiseseen in 147 videos →

Why it worked

The video uses a relatable "money dump" format, showing a personal financial breakdown. The prominent display of a large balance in the "Noise app" creates curiosity and implies a successful side hustle or income stream, aligning with the #moneytok and #sidegigs hashtags.

Summary

A woman shares her financial breakdown, including checking, savings, retirement, student loans, and credit card debt. She highlights her Noise app balance of over $10,000, implying it's a significant source of income.

Structure

1Introduction of age and financial overview
2Display of checking and savings balances
3Highlight of Noise app balance
4Listing of retirement, student loans, and credit card debt
5Statement of financial well-being despite debt

Product placement

The Noise app is mentioned by name and its balance is displayed prominently on screen as a significant asset.

On-screen text

I'm 42 Checking: $156.40 Savings: $3,018.61 Noise app Balance: $10,820.77 Retirement: $8,280.76 Student loans: $4,668 Credit card debt: $2,312 Car loan: $0 I'm fine

Original caption

Thank you Noise app for making money goals feel possible ✨ #moneytok #financialliteracy #sidegigs #noise

More from @lizzie_santos88

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Transcript

I'm 42 Checking: $156.40 Savings: $3,018.61 Noise app Balance: $10,820.77 Retirement: $8,280.76 Student loans: $4,668 Credit card debt: $2,312 Car loan: $0 I'm fine