could probably fit a matcha in there too, right?

The video likely worked by showcasing a practical and relatable solution to a common problem (carrying multiple items) in a visually appealing way, with a clear product demonstration integrated into everyday life.

The video shows a person holding an iced coffee with a "girl grip" attachment, along with their phone, keys, and a small bottle of product. The "girl grip" allows them to carry all these items at once.