Why it worked
The video taps into the popular trend of 'squishy hunting' and showcases a wide variety of visually appealing and viral fidget toys, creating a sense of discovery and FOMO (fear of missing out) for viewers interested in these collectibles.
Summary
The creator visits "Two Kids and a Dog" in Grand Central, a store with a vast collection of squishy toys. They showcase various viral squishies, including butter, cheese, and strawberry-shaped ones, as well as "Irre-squish-tible Kool Kubes" by Ja-Ru, which they decide to purchase.