Did someone say GIVEAWAY? 😋

@the.sensory.shelf

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Promoted product

Squishmallow Gelly Gels

Why it worked

The video taps into the popular 'squishy hunting' trend and the excitement of finding limited items, combined with the creator's personal giveaway goal, creating relatable content for a niche audience.

Summary

The creator visits a Five Below store to hunt for squishies, specifically Squishmallow Gelly Gels, for an upcoming giveaway. They find and purchase a purple Gelly Gel and several Sugar Swaps Duck Cubes, noting the store had good stock at different times of the day.

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Transcript, structure and on-screen text

5 beats, a 72-word transcript and 60 lines of on-screen text — the parts you need to write your own version.

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Original caption

How many times can one person call to ask if there are squishies in stock at Five Below? 😅😅😅 Let me know what else I need for the 1K GIVEAWAY! 🥰🥰🥰 From the Sensory Shelf — shelf to shelf: Five Below @Five Below @horizongroupusa @Orb Toys #squishyhunting #fidgethunting #mom #squishies #squishytoys DISCLAIMER: the second time I went I brought my husband so I didn’t break the 3 squishies a day rule! 🫶