Did someone say GIVEAWAY? 😋

@the.sensory.shelf

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SoundTikTok sound · A Day In My Life

Promoted product

Squishmallow Gelly Gels

Why it worked

The video taps into the popular 'squishy hunting' trend and the excitement of finding limited items, combined with the creator's personal giveaway goal, creating relatable content for a niche audience.

Summary

The creator visits a Five Below store to hunt for squishies, specifically Squishmallow Gelly Gels, for an upcoming giveaway. They find and purchase a purple Gelly Gel and several Sugar Swaps Duck Cubes, noting the store had good stock at different times of the day.

Structure

1Entering Five Below for squishy hunting
2Finding and purchasing a Squishmallow Gelly Gel
3Discovering and buying Sugar Swaps Duck Cubes
4Discussing stock availability and checkout
5Announcing unboxing coming soon

Original caption

How many times can one person call to ask if there are squishies in stock at Five Below? 😅😅😅 Let me know what else I need for the 1K GIVEAWAY! 🥰🥰🥰 From the Sensory Shelf — shelf to shelf: Five Below @Five Below @horizongroupusa @Orb Toys #squishyhunting #fidgethunting #mom #squishies #squishytoys DISCLAIMER: the second time I went I brought my husband so I didn’t break the 3 squishies a day rule! 🫶

More from @the.sensory.shelf

Product placement

Five Below (store): APPEARS - a store name and logo are visible on the building and on signage. Removing it would change what happens in the video as the video is about shopping there. Squishmallow Gelly Gels (toy): ACTS - the creator holds and shows the product, and discusses purchasing it. Removing it would change what happens in the video. Sugar Swaps Duck Cube (toy): ACTS - the creator holds and shows the product, and discusses purchasing it. Removing it would change what happens in the video.

Call to action

Let me know what else I need for the 1K GIVEAWAY!

On-screen text

Did someone say GIVEAWAY? Squishy Hunting come with me at Five Below one day opening to find squishmallow gelly gels I've ordered some off and my friend Crystal sent me a blue one I decided take this purple because I need my 1k giveaway so excited first I'm adding it truly favorite squishies right wait to get it going back Below because that they had more squishies in stock I was excited to find a bunch duck cube swaps I haven't seen these in stores yet really squish take one each color one for me squishy building for friend's daughter my 1k so my had such different times of the day it also seemed missed bunch of stock of the day called said what else find for Unboxing COMING SOON!

Transcript

How many times can one person call to ask if there are squishies in stock at Five Below? 😅😅😅 Let me know what else I need for the 1K GIVEAWAY! 🥰🥰🥰 From the Sensory Shelf — shelf to shelf: Five Below @Five Below @horizongroupusa @Orb Toys #squishyhunting #fidgethunting #mom #squishies #squishytoys DISCLAIMER: the second time I went I brought my husband so I didn’t break the 3 squishies a day rule! 🫶