iPhone 18 Would you like it?

The video likely performed well due to its novelty and aesthetic appeal, combining a popular product (iPhone) with a unique, eye-catching design (apple shape) and a practical feature (AirPods storage). The association with the Apple brand and store also adds to its visual appeal and potential virality.

The video showcases a unique pink apple-shaped iPhone case that also has a compartment for AirPods. The case is presented in front of an Apple store, and the phone's interface is displayed, highlighting its aesthetic appeal.

Apple: (a) it ACTS - it is the brand of the phone and the store visible in the background, removing it would change what happens in the video. Apple: (a) it ACTS - it is the brand logo on the phone case, removing it would change what happens in the video. AirPods: (a) it ACTS - they are shown inside the phone case, removing them would change what happens in the video.