Why it worked
The video likely performed well due to its novelty and visual appeal, showcasing a creative and unexpected product design that sparks curiosity and engagement through a direct question to the audience.
Summary
The video showcases a unique iPhone case designed to look like an apple, complete with a compartment for AirPods. It then displays the phone with the case on, showing its interface and asking viewers who they would give such a phone to.
Structure
- 1Unboxing a unique iPhone case
- 2Revealing the apple-shaped case
- 3Showing the AirPods compartment
- 4Displaying the phone's interface
- 5Asking a question to the audience
Product placement
Apple: it ACTS - it is the brand of the phone shown and interacted with. Removing it would change what happens in the video. Apple: it APPEARS - it is the logo on the box and the building in the background. Removing it would not change what happens in the video.
Call to action
Which friend would you most like to use this phone?