Why it worked
The video taps into a relatable scenario of doing favors for family, with the added element of the creator's cleaning service business being subtly promoted through their bio link. The contrast between the effort of cleaning and the heatwave adds a touch of humor and relatability.
Summary
The creator cleans their in-laws' house during a heatwave as a thank you for looking after their baby. The video shows them cleaning the bathroom, kitchen, and living room, highlighting the effort involved.
Product placement
Cif (cleaning product, acts - used to clean the shower, removing it would change what happens in the video). Top Brands Home Bargains (bag, appears - a reusable shopping bag, removing it would not change what happens in the video). Lamona (appliance brand, appears - logo on the oven, removing it would not change what happens in the video). Dove (soap brand, appears - hand soap dispenser, removing it would not change what happens in the video).