MY SON

@sisterpledgecleans

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SoundTikTok sound · original sound - sisterpledgecleans

Promoted product

Astonish Multi-Purpose Cleaner

Astonish cleaning, home of the Great British Sparkle. Astonish is a family company which offers cruelty-free and vegan cleaning products for your home.

Why it worked

The video taps into the relatable experience of preparing a living space for a child, especially for university. The creator's honest and slightly humorous depiction of the less-than-ideal conditions, combined with the satisfying cleaning process and the use of recognizable cleaning products, creates engaging content that resonates with viewers interested in home maintenance and student life.

Summary

The creator helps her son move into student accommodation by cleaning the apartment. She discovers several issues, including a broken tile hidden by a mat, a very dirty tumble dryer posing a fire hazard, and a generally unhygienic bathroom and kitchen. She uses various cleaning products, including Astonish, to clean the space.

Structure

1Introduction to student accommodation move-in
2Discovering hidden damage and hazards
3Cleaning the bathroom and kitchen

Original caption

Would you do this for your children? I’ve been accused of being a helicopter parent over on the other app 😂 i helped clean my sons student accommodation it wasn’t actually that bad but it needed a deeper clean. I also do this because it’s my way of supporting my child, he didn’t ask me to do this either and he’s capable of doing it himself once he’s moved in 😂 #studentlife #studenttok #freshers #cleaningtok #CleanTok

More from @sisterpledgecleans

Product placement

Astonish Multi-Purpose Cleaner (Bleach): This is a cleaning product used to clean surfaces in the bathroom and kitchen. It ACTS as a cleaning agent. Removing it would change the cleaning process shown. Cif Bathroom Cleaner: This is a cleaning product used to clean surfaces in the bathroom. It ACTS as a cleaning agent. Removing it would change the cleaning process shown. Astonish Oven & Grill Cleaner: This is a cleaning product used to clean the oven. It ACTS as a cleaning agent. Removing it would change the cleaning process shown. Dyson Vacuum Cleaner: This is a vacuum cleaner used to clean the floor and potentially other surfaces. It ACTS as a cleaning device. Removing it would change the cleaning process shown. Other vacuums (unbranded): These are vacuum cleaners used to clean the floor. They ACT as cleaning devices. Removing them would change the cleaning process shown. Beko Washing Machine: This is a washing machine shown in the kitchen. It APPEARS as a household appliance. Removing it would not change what happens in the video. Beko Tumble Dryer: This is a tumble dryer shown in the kitchen. It ACTS as a drying appliance, but is shown to be packed with lint and a fire hazard. Removing it would not change the cleaning process shown, but would remove the demonstration of a hazard. Linktree: This is a link aggregator used to direct viewers to other platforms. It APPEARS as a link in the creator's bio. Removing it would not change what happens in the video.

On-screen text

MY SON MY SON IS MOVING INTO STUDENT ACCOMMODATION AND I WENT WITH HIM TO SEE WHAT NEEDED THERE'LL THERE'LL BE FOUR OTHER STUDENTS IN SEPTEMBER IN SEPTEMBER THE BATHROOM NEEDED A THOROUGH AND I DISCOVERED A MAT WAS SUPER GLUED ON TO HIDE A BROKEN TILE THERE ARE THREE VACUUMS IN THIS HOUSE AND WHAT I DISCOVERED IN THEM IS NOT FOR THE FAINT HEARTED GOOD JOB I CHECKED THE OTHER APPLIANCES BECAUSE THE TUMBLE DRYER WAS SO PACKED WITH LINT IT WAS A FIRE PAT TESTED 2 WEEKS AGO THE OVEN ANYONE WOULD THINK THEY LIVE ON FRESH BEDDING AND I HAD TO CLEAN UP THE DUST ON THE FLOOR WITH WHICH BRINGS ME BACK TO I'D SAY IT'S CLEANED UP AFTER A FEW PARTIES AND I FOUND CIGARETTE ENDS AND MAGGOTS HOUSE FULL OF STUDENTS LET'S NOT PRETEND WE'RE SHOCKED STILL CLEANED IT OUT AND I DON'T KNOW IF IT'LL EVER I LEFT THESE DO YOU THINK Astonish MULTI-PURPOSE CLEANER BLEACH Student Accommodation

Transcript

MY SON MY SON IS MOVING INTO STUDENT ACCOMMODATION AND I WENT WITH HIM TO SEE WHAT NEEDED THERE'LL THERE'LL BE FOUR OTHER STUDENTS IN SEPTEMBER IN SEPTEMBER THE BATHROOM NEEDED A THOROUGH AND I DISCOVERED A MAT WAS SUPER GLUED ON TO HIDE A BROKEN TILE THERE ARE THREE VACUUMS IN THIS HOUSE AND WHAT I DISCOVERED IN THEM IS NOT FOR THE FAINT HEARTED GOOD JOB I CHECKED THE OTHER APPLIANCES BECAUSE THE TUMBLE DRYER WAS SO PACKED WITH LINT IT WAS A FIRE PAT TESTED 2 WEEKS AGO THE OVEN ANYONE WOULD THINK THEY LIVE ON FRESH BEDDING AND I HAD TO CLEAN UP THE DUST ON THE FLOOR WITH WHICH BRINGS ME BACK TO I'D SAY IT'S CLEANED UP AFTER A FEW PARTIES AND I FOUND CIGARETTE ENDS AND MAGGOTS HOUSE FULL OF STUDENTS LET'S NOT PRETEND WE'RE SHOCKED STILL CLEANED IT OUT AND I DON'T KNOW IF IT'LL EVER I LEFT THESE DO YOU THINK Astonish MULTI-PURPOSE CLEANER BLEACH Student Accommodation