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5.0Talking HeadProblem Callout hook
Hook
As someone who's a college student and a business owner who's always on the computer
@icreatebyisabella
105.8K followers · usually 1.8K views a post
Views
8.8K
Likes
141
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1
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Why it worked
The video combines relatable creator archetypes (student, business owner) with a practical product recommendation that addresses a common pain point (screen time). The creator's personal endorsement and the promise of both style and utility make the product appealing.
Summary
The creator, a college student and business owner, recommends blue light glasses. She highlights their aesthetic appeal and practical function in blocking blue light from screens.
Structure
- 1Introduction as student/business owner
- 2Recommendation of blue light glasses
- 3Demonstration of wearing glasses
- 4Explanation of blue light blocking
- 5Call to action with link
Call to action
Order through Instagram 💌✨Icreatebyisabella
On-screen text
Depop ⬇️
More from @icreatebyisabella
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