Why it worked
The video likely performed well due to its "day in the life" format, which is popular on TikTok, combined with the native integration of a product mention. The creator's use of relevant hashtags also contributed to its reach.
Summary
This video follows an app developer through their day, starting with coding, going to the gym, and purchasing a new mouse. The creator shares snippets of their routine, including working on code and exercising.
Structure
- 1Morning coding session
- 2Gym workout
- 3Purchasing a new mouse
- 4Evening coding session
Product placement
The video shows the creator coding on a computer, then going to the gym, and finally purchasing a CHERRY XTRFY M64 Wireless Mouse. The mouse is shown in its box and then being used.