Why it worked
The video likely worked due to the dramatic before-and-after transformation of the pool, combined with the intriguing display of accumulating earnings, which creates a sense of accomplishment and curiosity about the process.
Summary
The video shows a pool cleaner working on a very dirty pool, progressively adding chemicals and vacuuming. The on-screen text displays a running total of money, implying earnings per hour, which reaches $135.0 by the end.
Structure
- 1Starting with a very dirty pool
- 2Adding chemicals to the water
- 3Vacuuming debris from the pool bottom
- 4Adding more clarifying agent
- 5Finishing the cleaning process
Product placement
Regal Super Floc (pool chemical): ACTS - it is added to the pool to clarify the water. Removing it would change the pool cleaning process. This is promotional.
On-screen text
POOL CLEANER
WAGE PER HOUR
$0.9
WIFE
$3.2
HE
$5.5
WHAT
$7.9
THAT
$10.1
CLEANER
$12.4
MAKES
$14.7
HOUR
$17.0
$19.4
PRETTY
$21.6
TURD
$23.9
YOU
$26.2
NO
$28.5
HAVE
$30.8
$33.1
GRASS
$35.4
$37.7
$40.0
PEOPLE
$42.3
MURIATIC
$44.6
WATER
$46.9
$49.2
$51.4
$53.8
$56.1
$58.4
$60.7
$62.9
$65.3
$67.6
$69.9
$72.1
$74.4
$76.8
$79.1
$81.3
$83.6
$85.9
$88.3
$90.6
$92.8
$95.1
$97.4
$99.8
$102.0
$104.3
$106.6
ADD
$111.3
$113.5
VACUUMED
$115.8
THE
$118.1
BOTTOM
$120.4
THAT
$122.7
$125.0
$127.3
$129.6
$131.9
$134.2
$135.0