MCDONALD'S WAGE PER HOUR

@unkowncorners

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753.9K

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Why it worked

The video likely worked due to its use of a trending format (showing a progression of numbers) combined with a topic of broad interest (wages and fast food). The visual of french fries being made is also inherently engaging.

Summary

The video displays a progression of dollar amounts, starting from $0.2 and increasing to $32.0, overlaid on footage of french fries being scooped and packaged at a McDonald's restaurant. The on-screen text suggests a narrative about McDonald's wages per hour, with the numbers seemingly representing an hourly wage that increases over time.

Structure

1Introduction of McDonald's wage per hour
2Display of increasing dollar amounts
3Footage of french fries being prepared
4Visual representation of hourly wage progression

Product placement

McDonald's: ACTS - it is the restaurant where the video is filmed and the brand of the french fry containers. Removing it would not change what happens in the video.

On-screen text

MCDONALD'S WAGE PER HOUR $0.2 THINKS $0.8 WORKERS $1.3 REALIZE $1.9 MUCH $2.4 $2.9 $3.5 $4.0 $4.6 $5.1 $5.7 $6.2 $6.7 $7.3 $7.8 $8.4 $8.9 $9.4 $10.0 $10.5 $11.1 $11.6 $12.2 $12.7 $13.3 $13.8 $14.3 $14.9 $15.4 $16.0 $16.5 $17.0 $17.6 $18.1 $18.7 $19.2 $19.8 $20.3 $20.9 $21.4 $21.9 $22.5 $23.0 $23.6 $24.1 $24.6 $25.2 $25.7 $26.3 $26.8 $27.4 $27.9 $28.4 $29.0 $29.5 $30.1 $30.6 $31.2 $31.7 $32.0 $32.0