This summer I'm trying to smell like this

@rudiberry

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SoundTikTok sound · original sound - rudiberry

Promoted product

NEST New York Santa Barbara Strawberry and Madagascar Vanillahttps://www.sephora.com/ ↗

Why it worked

The creator effectively uses a relatable and appealing theme (strawberry shortcake) to connect with the audience and showcase the perfume's scent profile. The "taste test" element adds a unique and memorable aspect to the review, making the product more engaging.

Summary

The creator reviews the NEST New York "Strawberries and Cream" perfume duo, comparing the scent to a strawberry shortcake. She demonstrates applying the Madagascar Vanilla perfume oil as a base and then layering the Santa Barbara Strawberry perfume on top, highlighting the scent notes and the convenient rollerball application.

Structure

1Introduction to the strawberry shortcake theme
2Introduction of NEST New York Strawberries and Cream duo
3Demonstration and description of Madagascar Vanilla perfume oil
4Demonstration and description of Santa Barbara Strawberry perfume
5Comparison of scent to strawberry shortcake
6

Original caption

@NEST New York Strawberries + Cream Edit will have you smelling edible 🍓🍰 Shop Madagascar Vanilla Perfume Oil and Santa Barbara Strawberry EDP, available now at @sephora #nestpartner #strawberryperfume #strawberriesandcreamperfume #perfumecombo #summerperfume

More from @rudiberry

Product placement

NEST New York (brand): sells perfumes. ACTS: The perfumes are shown, described, and applied. Removing them would change the video. SEPHORA (retailer): sells NEST New York perfumes. APPEARS: Mentioned as a place to buy the perfumes. Removing it would not change the video. Beaubble (brand): sells products. APPEARS: Mentioned as a place to shop products. Removing it would not change the video. TikTok Shop (marketplace): sells products. APPEARS: Mentioned as a place to shop products. Removing it would not change the video.

Call to action

Shop Madagascar Vanilla Perfume Oil and Santa Barbara Strawberry EDP, available now at Sephora

On-screen text

Key Notes Madagascar Vanilla Bean Vanilla Orchid Coconut Cashmere Woods Key Notes Strawberry Dewy Pink Peony Solar Woods Raspberry

Transcript

This summer I'm trying to smell like this. A classic strawberry shortcake. This is something my mom used to make for me all the time growing up and I think I found the combination. We're talking about the NEST New York Strawberries and Cream duo. Step one is the Madagascar Vanilla perfume oil and I actually love this in the mini size because it has a roller ball. It's super easy to apply on the go. The perfume oils also contain babassu oil to help nourish your body skin. And this is the perfect base for your strawberry and cream duo because it has notes of vanilla bean, vanilla orchid, coconut and cashmere woods. Then we are adding on top the Santa Barbara Strawberry perfume. I've been using this for over a year and I just can't get enough of it. With notes of strawberry, dewy pink peony, solar woods and raspberry. It just adds a delectable, edible scent to this combination. But let's do the taste test against the scent. Mmm. Yeah, it's perfect. If you want to smell as good as this looks, you can get the NEST Strawberry and Cream edit in stores or online at Sephora. And don't mind the taste test.