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863Talking HeadHow-To hookLifestyle
Hook
summer scent routine
@samfreeflow
143.9K followers · usually 11.9K views a post
Views
10.2M
Likes
20.5K
Comments
60
Shares
443
Why it worked
The creator effectively integrates a product into a relatable "scent routine" narrative, focusing on the sensory experience and positive social feedback (compliments) which are highly shareable and aspirational.
Summary
The creator shares her summer scent routine, highlighting the L'Oréal Paris EverPure Glazed Honey Scented Hair Perfume. She explains how it softens and hydrates hair while providing a warm, vanilla and honey scent, and mentions receiving compliments on her hair's fragrance.
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Transcript, structure and on-screen text
6 beats, a 138-word transcript and 4 lines of on-screen text — the parts you need to write your own version.
Original caption
keeping my scent routine elevated all summer with the new EverPure hair fragrances from @loréal paris usa in glazed honey #lorealparispartner #lorealparishaircare
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