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@thatsappauling

2.8K followers · usually 1.1K views a post

Views

21.3K

Likes

27

Comments

2

Shares

2

SoundTikTok sound · Venus and Flower

Promoted product

O&M

3 videos2 creators

Why it worked

The video effectively uses a before-and-after format to showcase a desirable hair transformation, appealing to viewers interested in hair styling and color trends. The use of relevant hashtags and a clear visual of the final result likely contributed to its engagement.

Summary

The video showcases a hair transformation, starting with a client's hair before the service and ending with the final styled look. The creator highlights the creamy blond blend achieved using O&M products.

Structure

1Client's hair before the transformation
2Stylist working on the hair
3Close-up of the hair texture and color
4Final styled hair reveal
5

Original caption

A stunning creamy blond blend created using @O&M another stunning transformation 🤤 #hairtransformation #hairtok #glasgow #glasgowhair #blondesdoitbetter

More from @thatsappauling

Product placement

O&M (Olaplex) ACTS - it is used to create a hair transformation. Removing it would change the result of the video. O&M is a hair product brand. Kulture Hair by Paul Smith APPEARS - it is the name of the salon, visible on the wall. Removing it would not change what happens in the video.

On-screen text

KULTURE HAIR BY PAUL SMITH

Transcript

00:00 00:01 00:02 00:03 00:04 00:05 00:06 00:07 00:08 00:09 00:10 00:11 00:12 00:13 00:14 00:15 00:16 00:17 00:18 00:19 00:20 00:21 00:22 00:23 00:24 00:25 00:26 00:27 00:28 00:29 00:30 00:31 00:32 00:33 00:34 00:35 00:36 00:37 00:38 00:39