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@thatsappauling

2.8K followers · usually 1.1K views a post

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22.0K

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SoundTikTok sound · original sound - stevenstraubbootlegs

Promoted product

O&M (Original & Mineral)

Why it worked

The video effectively uses a 'before and after' format to visually demonstrate a desirable hair transformation, appealing to viewers interested in hair styling and color.

Summary

The video showcases a hair transformation, starting with a 'before' look and ending with a styled 'after' result. The creator highlights the use of O&M products to achieve the desired 'expensive, golden bronde' look.

Structure

1Show 'before' hair
2Show hair being styled
3Show 'after' styled hair
4Show close-up of styled hair
5Show final styled hair from different angles

Product placement

O&M (Original & Mineral) ACTS - it is used to create a hair color transformation. Removing it would change what happens in the video.

Original caption

A stunning transformation using @O&M to create this gorgeous expensive, golden bronde moment 😍 #glasgowhair #expensivehair #glasgow #Scotland #fy

More from @thatsappauling

On-screen text

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Transcript

Looks like we're making off last time Need you to spell it out for me It's like a type of of me It's like a type of of me I can come and spoil right then