POV you spent the last year designing a custom dress

@samfricano

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Undone by Kate

Discover Undone by Kate, where luxury meets sustainability in custom bridal after-party, ceremony, reception and evening wear. We offer bespoke designs and ready-to-wear collections, blending timeless elegance with modern sophistication. Each piece is crafted with care in New York, ensuring you shin

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Why it worked

The video taps into the aspirational desire for unique, personalized fashion, particularly for significant life events like weddings. The "year-long process" narrative builds anticipation and emphasizes the value of the final custom product.

Summary

The video showcases the process of designing and fitting a custom bridal dress over the course of a year, highlighting the final result. The creator expresses satisfaction with the unique design, which incorporates fabric twisted into a rose, their wedding flower.

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Transcript, structure and on-screen text

4 beats and 1 lines of on-screen text — the parts you need to write your own version.

Original caption

I knew I wanted to have at least one custom moment in my bridal wardrobe- and I knew there was one iconic designer that had to bring my vision to life: @UNDONE BY KATE I wanted to do something that was really different from my wedding dress. I thought it would be cool to have the fabric on the dress twisted into a rose (our wedding flower) and I love how it turned out!! #bridalwardrobe #bridalfashion #custombridal