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Hook
Day 16. The glamorous side of building an AI startup: staring at the glow of my monitor while the rest of the city sleeps.
@martori.studio
2.2K followers · usually 195 views a post
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Why it worked
The video uses a relatable 'build in public' aesthetic that feels authentic and unpolished, making the AI tool feel like a natural part of the developer's workflow rather than a forced advertisement.
Summary
A developer records himself working late at night on his computer, showing snippets of code and the AI tool he is using to assist with his project. The video highlights the reality of building a startup through a montage of coding sessions and screen recordings.
Structure
- 1Creator typing at a computer in a dimly lit room
- 2Screen recording showing code and AI interface
- 3Creator looking tired while working
- 4Final shot of the AI interface
Product placement
Claude is shown as the AI tool being used for coding and diagnostic tasks.
On-screen text
Day 16. The glamorous side of building an AI startup: staring at the glow of my monitor while the rest of the city sleeps. No fake hustle, just me, some complex logic, and the quiet work of putting the pieces together line by line. Grinding.
Original caption
Day 16. The glamorous side of building an AI startup: staring at the glow of my monitor while the rest of the city sleeps. No fake hustle, just me, some complex logic, and the quiet work of putting the pieces together line by line. Grinding. #buildinpublic #startupjourney #latenights #claude #fable
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