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12.8Talking HeadStory Open hook
Hook
Mom, why are we so rich? Dad built our empire in the 5 days Fable was on the subscription plan, honey.
@martori.studio
2.2K followers · usually 195 views a post
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Why it worked
The video uses a popular, relatable meme format to hook the viewer before transitioning into an authentic, personal 'build in public' narrative that builds trust.
Summary
The creator documents his progress building an AI startup while balancing work and personal life. He highlights using the tool Fable for his demos and expresses gratitude for his audience's support.
Structure
- 1Humorous meme hook about wealth
- 2Creator working on his startup
- 3Mention of using Fable for demos
- 4Personal reflection on the startup journey
- 5Gratitude to the audience
Product placement
Fable is mentioned as a tool used for demos and is shown in the context of the creator's workflow.
On-screen text
Mom, why are we so rich?
Dad built our empire in the 5 days Fable was on the subscription plan, honey.
Original caption
Day 17 of scaling an AI startup while having no idea what I’m doing. It’s been a productive week all together. Fable is back (for 4 more days 😭), demos are starting to come together, and vibes are at an all time high. Thank you to everyone supporting me through this transformative period of our life. Seriously, thank you. There have been times where I have doubted myself and almost pulled the plug all together. But that’s not going to happen to Martori Studio - I have worked too damn hard. And we are building some really fucking cool shit. We are just getting started, so buckle up. 🚀 #buildinpublic #startupjourney #fable #claude #cursor
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