@thediacreatorsacademy — 53x breakout

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If you're a content creator it's not

@thediacreatorsacademy

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51.5K

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5.1K

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Why it worked

The video challenges a common perception about social media, reframing it as 'social media' where the 'media' aspect is creator-focused. This contrarian viewpoint and clear, relatable analogy likely resonated with creators seeking to understand how to be more effective.

Summary

The speaker argues that content creators should focus on the 'media' aspect of social media, rather than the 'social' aspect. They explain that the 'social' part is for the audience consuming content, while the 'media' part is for the creators producing it. The speaker uses an analogy of an ad about headaches to illustrate how targeted language is crucial for effective communication.

Structure

1Content creator focus: media vs. social
2Social is for consumers, media is for creators
3Ad analogy for targeted language
4Creators must focus on the 'media' aspect

On-screen text

If you're a content creator it's not Social media It's social MEDIA MEDIA

Transcript

If you're a content creator it is not social media. It's social media. The emphasis is on the media. I made a video saying millennials failed at content creation because they can't stop saying hey y'all. The problem is y'all think that every video that's posted is content. It's not. It's all social. The social is for the people who consume the content, who watch the content, not the people who make it. The media is for the people who make it. Think about it for ad popped up when you're watching YouTube and the ad said, hey y'all. Headaches are part of daily life, but they don't stop you from living it. You would instantly know that was some type of medication for migraines. Because the first word they said is headaches. Why? Because words cost money. They don't have the budget to put words in there that are unnecessary. Words that do not accomplish their goal. They are trying to reach their target audience. That's media. That's not social. You as a content creator, your emphasis has to be on the media part. Not the social. Not the social leader, social for the people that's gonna watch the video. You put your part in the media and make the media social. Got it? Okay. You put your part in the media. And make the media social. The social leader, social for the people that's gonna watch the video. You put your part in the media.

Original caption

If your videos don’t have a CLEAR purpose and strategy you’re not making content #content #contenttips #contentcreators #thediacreatorsacademy