Product placement
iPhone (acts): The phone's screen brightness is shown to decrease due to heat, and its functionality is impaired. This demonstrates a capability and a problem with the device. Removing it would change the video's subject. Dyson (acts): A Dyson hairdryer is used to demonstrate cooling the iPhone, implying a solution to the problem. Removing it would change the video's demonstration. Apple (appears): A logo on the iPhone, indicating the brand of the phone. Removing it would not change what happens in the video.