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20.4Talking HeadDirect Question hookLifestyle
Hook
iPhone temperature in the summer
@laurengodwin
22.8M followers · usually 353.1K views a post
Views
6.9M
Likes
540.0K
Comments
2.4K
Shares
42.6K
Why it worked
The video likely resonated due to its relatable depiction of dealing with summer heat in a humorous and unexpected way, using a common personal item like a smartphone.
Summary
The creator uses their iPhone to cool themselves down on a hot summer day. They hold the phone to their forehead and hair, seemingly to dissipate heat.
Structure
- 1Creator holds iPhone to forehead
- 2Creator moves iPhone around their head
- 3Creator gestures with hand
- 4Creator holds iPhone out
Product placement
iPhone (acts: used to cool the creator, removing it would change what happens in the video)
On-screen text
iPhone temperature in the summer
Original caption
Apple didn’t tell you about this? 😍
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