Perfect time to unbox your new summer obsession in this heat wave.

@ninjakitchen

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SoundTikTok sound · original sound - ninjakitchen

Promoted product

Ninja SLUSHi

ninjakitchen | TikTok Like2Buy

2 videos2 creators

Why it worked

The video leverages high-quality, satisfying ASMR-style visuals of unboxing and assembly, paired with a visually appealing product demo that taps into seasonal demand for cold drinks.

Summary

The video shows the unboxing and assembly of a Ninja SLUSHi machine, followed by a demonstration of it dispensing a layered slushy drink. It focuses on the aesthetic and functional appeal of the appliance for summer.

Structure

1Unboxing the machine
2Removing protective packaging
3Assembling the components
4Filling the reservoirs
5

Original caption

Perfect time to unbox your new summer obsession in this heat wave. 🥵🥤 #NinjaSLUSHiTwist #HeatWave #SummerDrink

More from @ninjakitchen

Product placement

The Ninja SLUSHi machine is the sole focus of the video, shown being assembled and used.

On-screen text

MAX FILL 48oz MIN FILL 16oz PULL BAIL HANDLE TO DISASSEMBLE PUSH BAIL HANDLE AND LOCK IN PLACE ENSURE VESSEL IS EMPTY CLEAN ALL PARTS BEFORE FIRST USE Keep UPRIGHT FOR ONLY MUST BE LEVEL WHEN IN USE INDOOR USE ONLY NINJA DUAL SLUSH ASSIST SCAN TO LEARN MORE ABOUT YOUR SLUSHI