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4.7Silent UGCBefore / After hookLifestyle
Hook
I went from zero
@marlifts.0
10.4K followers · usually 36.6K views a post
Views
177.1K
Likes
13.3K
Comments
306
Shares
366
Why it worked
The post uses a dramatic before-and-after transformation to evoke a sense of personal achievement and inspiration, which resonates with viewers seeking motivation.
Summary
The first slide shows a younger, heavier person with the text "I went from zero." The second slide shows the same person, now muscular and fit, with the text "To my own hero" and the Nike logo visible.
Structure
- 1Before transformation
- 2After transformation
- 3Nike branding
Product placement
NIKE: it merely APPEARS as a logo on the creator's underwear. Removing it would not change what happens in the video.
On-screen text
I went from zero
To my own hero
NIKE
Original caption
I wish i was thinner #trending #gym #motivation
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